_(1).jpg?w=1300&resize=1300,540&ssl=1 "Ficohsa strengthens its regional leadership in the MERCO 2025 Rankings")
Ficohsa strengthens its solid standing through its notable visibility in the MERCO 2025 rankings across Honduras, Guatemala, Panama, and El Salvador. This acknowledgement reaffirms the confidence of its principal stakeholders and highlights the effectiveness of management focused on sustainability and responsible growth in every country where it operates.
Being part of MERCO, among the most acclaimed corporate reputation monitors in Ibero-America, highlights the organization’s regional influence and underscores the steadiness of its business model, which is grounded in ethics, transparency, and innovation.
Recognition for Group Companies in the Region
The various companies within the group were evaluated in their respective markets, demonstrating the breadth of their presence and the strength of their institutional management.
- Honduras: Ficohsa is featured in the overall corporate ranking and in the sector-specific assessment that covers the banking and insurance industries. It also achieves a notable position in the ESG Ranking, which reviews environmental, social, and governance indicators.
- Guatemala: the local operation was added to the national general list as well as to the related sectoral ranking.
- Panama: Ficohsa is included in the country’s sector-focused ranking.
- El Salvador: ASESUISA, the group’s insurance subsidiary, gained a place in the general ranking and was recognized as a sector benchmark.
Simultaneous participation in these markets reflects a reputation built over time, focused on service quality, innovation, and the creation of shared value for customers, employees, suppliers, and communities.
Leaders recognized for their leadership
The MERCO Leaders ranking highlights the impact and professional achievements of executives across the corporate landscape. Among those acknowledged are:
- Camilo Atala, president of Ficohsa, recognized as a prominent figure in both Honduras and the broader region.
- José Arturo Alvarado, CEO, and Thetey Martínez, general manager, featured among the Top 100 leaders in Honduras.
- Enzo Bizzarro, executive president of ASESUISA, highlighted within the Top 100 leaders in El Salvador.
These recognitions highlight the group’s leaders’ ability to build trust, drive economic development, and promote good business practices in the region.
Reputation as a strategic factor
MERCO evaluates companies using an independently audited multi-stakeholder methodology, taking into account the perceptions of executives, analysts, experts, and consumers. This approach allows for measuring reputation as a strategic asset that directly influences the sustainability and competitiveness of organizations.
Ficohsa’s inclusion in the 2025 ranking reflects its consistent work in every country where it operates and its commitment to transparency, corporate ethics, and sustainability.
Dedication to Central America and its stakeholders
This acknowledgment highlights the group’s long-range vision, focused on deepening ties with its stakeholders, expanding its regional footprint, and fostering the area’s economic and social progress.
Through the consolidation of good corporate practices and responsible leadership, Ficohsa reaffirms its contribution to business strengthening and the stability of the economic environment in Central America, projecting a future grounded in trust, innovation, and shared value.
